Empowering Healthy Habits Early

Since 2012, our mission has been to help people eat real food with quick, easy, plant-based recipes, healthier snacks, and better-for-you food products, plus a wealth of tips and tools for a healthier life.

We’ve focused on supporting you, the grown-ups, in your journey to healthier living. As we’ve evolved over the last 12 years, so have you. Many of you are now parents and you've asked us to expand what we do to help you raise healthy families.

We know that getting kids to love veggies is challenging but crucial for lifelong healthy habits. Research shows that involving children in food exploration, learning about ingredients, and cooking helps them make better dietary choices. However, with ultra-processed foods making up 67% of daily energy intake for under 14s in the UK, there’s work to be done.

So, we're thrilled to launch Deliciously Kids — a platform to inspire the next generation of foodies. With natural, simple, and delicious plant-based food, we're here to help families eat real food and discover little ways to feel better.