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Download Your free
Recipe e-book Today

A full guide of how to remove ultra-processed foods from your diet, including 18 easy to make recipes

Your Journey to Less Processed, More Delicious

77% of the UK want to eat fewer ultra-processed foods — we know you do too!

For 12 years we’ve been sharing the benefits of a natural plant-based diet and we can’t wait to take more people on this journey with us.

Spot us across London buses, in stores, and online. Plus, we’re giving away 50,000 free Oat Bars to make choosing real food even easier!

Over half of the average UK diet comes from ultra-processed foods”

Less Processed,
More Delicious

Access 2000+ simple and delicious ultra-processed
free recipes, for just £1/month*

Limited time only £2.33 £1/month*
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Our community favourite meals, ready in less than 30 minutes

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