In 2012, I sat down to write Deliciously Ella’s first blog post: a quick recipe for sweet potato wedges with a creamy avocado dip. It was a simple step, but it changed my life. Those early days of Deliciously Ella was me in my kitchen learning to cook, sharing recipes and building a like-minded community around delicious, plant-based food.
In 2015, I met Matthew, and my life completely changed again. Within a month, we had moved in together and he’d quit his job to become the DE CEO. We knew together we could take Deliciously Ella to the next level, building a fully natural, plant-based food company.
Since then, we’ve worked non-stop to build DE into what it is today. We’re now one of the fastest growing food companies in our category and we’ve sold over 100 million food products since launch. This has all been made possible by you, our community, who we cherish and feel in deep service to.
It’s been a rollercoaster, filled with highest highs and lowest lows, and we’re so proud of all that we’ve done together.
When we look to the future, we want to ensure that the next chapter of Deliciously Ella is even bigger. So, we’ve decided to partner with the amazing people from the Hero Group to supercharge that next stage of growth. As a family-owned, long-term focussed business, we know our values align.
As part of this, the Plants food products will become an independent business that will still be owned by Matthew and me. We’ve got huge plans for it. Stay tuned on our next steps here.
Both Matthew and I will maintain our roles in the Deliciously Ella business, with Matthew staying as CEO and me continuing my role as our founder. Thank you for being part of our journey. We can’t wait to start this next chapter together .
Ella & Matthew
