Terms and Conditions

Website Terms of Use

Please read these terms of use carefully before using this Site.

Who we are and how to contact us

Our website www.deliciouslyella.com (our “Site”) is operated by The Mae Deli Limited and Deliciously Ella Limited t/a Deliciously Ella (“Deliciously Ella”, "we", “our” and “us”). We are registered in England and Wales under company number 09680718 and have our registered office at 1 st Floor, 250 Tottenham Court Road Tottenham Court Road, London, England, W1T 7QZ.

References to our Site include the Deliciously Ella platform and mobile app.

To contact us, please email hello@deliciouslyella.com.

By using our Site you accept these terms

By using our Site, you confirm that you accept these terms of use (“Terms”) and that you agree to comply with them.

If you do not agree to these Terms, you must not use our site.

There are other terms which may apply to you.

These Terms refer to the following additional terms, which also apply to your use of our Site:

Additional terms which may also be applicable to your use of our Site are:

We may make changes to our Site

We may update and change our Site from time to time to reflect changes to our products, our users' needs and our business priorities. Every time you wish to use our Site, please check these terms to ensure you understand the terms that apply at that time.

We may suspend or withdraw our Site

Our Site is made available free of charge.

We do not guarantee that our Site, or any content on it, will always be available or be uninterrupted. We may suspend or withdraw or restrict the availability of all or any part of our Site for business and operational reasons. We will try to give you reasonable notice of any suspension or withdrawal.

You are also responsible for ensuring that all persons who access our Site through your internet connection are aware of these Terms and other applicable terms and conditions, and that they comply with them.

Our Site is only for users in the UK

Our Site is directed to people residing in the United Kingdom. We do not guarantee that the content available on or through our Site is appropriate for use or available in other locations.

We may transfer this agreement to someone else

We may transfer our rights and obligations under these Terms to another organisation. We will always tell you in writing if this happens and we will ensure that the transfer will not affect your rights under the contract.

How you may use the material on our Site

We are the owner or the licensee of all intellectual property rights in our Site, and in the material published on it. Those works are protected by copyright laws and treaties around the world. All such rights are reserved.

You may print off one copy, and may download extracts, of any page(s) from our Site for your personal use and you may draw the attention of others within your organisation to content posted on our Site.

You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text.

Our status (and that of any identified contributors) as the authors of content on our Site must always be acknowledged (except where the content is user-generated).

You must not use any part of the content on our Site for commercial purposes without obtaining a licence to do so from us or our licensors.

If you print off, copy, download, share or repost any part of our Site in breach of these Terms, your right to use our Site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.

No text or data mining, or web scraping

You shall not conduct, facilitate, authorise or permit any text or data mining or web scraping in relation to our Site or any services provided via, or in relation to, our Site. This includes using (or permitting, authorising or attempting the use of):

  • Any "robot", "bot", "spider", "scraper" or other automated device, program, tool, algorithm, code, process or methodology to access, obtain, copy, monitor or republish any portion of the Site or any data, content, information or services accessed via the same.
  • Any automated analytical technique aimed at analysing text and data in digital form to generate information which includes but is not limited to patterns, trends and correlations.

The provisions in this clause should be treated as an express reservation of our rights in this regard, including for the purposes of Article 4(3) of Digital Copyright Directive ((EU) 2019/790).

This restriction shall not apply insofar as (but only to the extent that) we are unable to exclude or limit text or data mining or web scraping activity by contract under the laws which are applicable to us.

Do not rely on information on this Site

The content on our Site is provided for general information only. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our Site.

Although we make reasonable efforts to update the information on our Site, we make no representations, warranties or guarantees, whether express or implied, that the content on our Site is accurate, complete or up to date.

User-generated content is not approved by us

This Site may include information and materials uploaded by other users of the Site, including to social media pages, video-sharing sites, bulletin boards and chat rooms. This information and these materials have not been verified or approved by us. The views expressed by other users on our Site do not represent our views or values.

We are not responsible for websites we link to

Where our Site contains links to other sites and resources provided by third parties, these links are provided for your information only. Such links should not be interpreted as approval by us of those linked websites or information you may obtain from them.

We have no control over the contents of those sites or resources.

How We May Use Your Personal Information

We will only use your personal information as set out in our Privacy Policy.

Uploading Content to Our Site

Whenever you make use of a feature that allows you to upload content to our Site, or to make contact with other users of our Site, you must comply with the Content Standards set out below.

You warrant that any such contribution does comply with those standards, and you will be liable to us and indemnify us for any breach of that warranty. This means you will be responsible for any loss or damage we suffer as a result of your breach of warranty.

Any content you upload to our Site will be considered non-confidential and non-proprietary. You retain all of your ownership rights in your content, but you are required to grant us a limited license to use, store, and copy that content and to distribute and make it available to third parties. The rights you license to us are described in Rights You Are Giving Us to Use Material You Upload.

We also have the right to disclose your identity to any third party who is claiming that any content posted or uploaded by you to our Site constitutes a violation of their intellectual property rights or of their right to privacy.

We have the right to remove any posting you make on our Site if, in our opinion, your post does not comply with the content standards as described in Content Standards.

If you wish to contact us in relation to content you have uploaded to our Site and that we have taken down, please contact hello@deliciouslyella.com.

You are solely responsible for securing and backing up your content.

You must not upload any material that could incite a terrorist offence, solicit any person to participate in terrorist activities, provide instruction on any method or technique for committing a terrorist offence or threaten to commit a terrorist offence

Content Standards

These content standards apply to any and all material which you contribute to our Site (Contribution), and to any interactive services associated with it.

The Content Standards must be complied with in spirit as well as to the letter. The standards apply to each part of any Contribution as well as to its whole.

We will determine, in its discretion, whether a Contribution breaches the Content Standards.

A Contribution must:

  • be accurate (where it states facts).
  • be genuinely held (where it states opinions).
  • comply with the law applicable in England and Wales and in any country from which it is posted.

A Contribution must not:

  • be defamatory of any person.
  • be obscene, offensive, hateful or inflammatory.
  • bully, insult, intimidate or humiliate.
  • promote sexually explicit material.
  • include child sexual abuse material.
  • promote violence.
  • promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age.
  • infringe any copyright, database right or trademark of any other person.
  • be likely to deceive any person.
  • breach any legal duty owed to a third party, such as a contractual duty or a duty of confidence.
  • promote any illegal content or activity.
  • be in contempt of court.
  • be threatening, abuse or invade another's privacy, or cause annoyance, inconvenience or needless anxiety.
  • be likely to harass, upset, embarrass, alarm or annoy any other person.
  • impersonate any person or misrepresent your identity or affiliation with any person.
  • give the impression that the Contribution emanates from Deliciously Ella, if this is not the case.
  • advocate, promote, incite any party to commit, or assist any unlawful or criminal act such as (by way of example only) copyright infringement or computer misuse.
  • contain a statement which you know or believe, or have reasonable grounds for believing, that members of the public to whom the statement is, or is to be, published are likely to understand as a direct or indirect encouragement or other inducement to the commission, preparation or instigation of acts of terrorism.
  • Contain any advertising or promote any services or web links to other sites.

For the avoidance of doubt, for any Contribution in the form of video content:

  • You must tell us immediately if you upload a video containing any of the following:
    • criminal material (relating to terrorism, sexual exploitation of children, child pornography, racism and xenophobia),
    • unclassified or unclassifiable videos,
    • videos rated R18 or suitable for R18 rating, and
    • other material that might impair the physical, mental, or moral development of persons under the age of 18 (restricted material).

    You must not upload a video containing harmful material.

    You must not upload a video containing advertising for any of the following:

    • cigarettes and other tobacco products, electronic cigarettes or electronic cigarette refill containers, and prescription-only medicine; or
    • for alcoholic drinks that are not aimed specifically at under 18s and do not encourage immoderate consumption of alcohol.

    Any advertising included in a video you upload must not:

    • prejudice respect for human dignity;
    • include or promote discrimination based on sex, racial or ethnic origin, nationality, religion or belief, disability, age or sexual orientation;
    • encourage behavior prejudicial to health or safety;
    • encourage behavior grossly prejudicial to the protection of the environment;
    • cause physical, mental or moral detriment to persons under the age of 18;
    • directly exhort such persons to purchase or rent goods or services in a manner which exploits their inexperience or credulity;
    • directly encourage such persons to persuade their parents or others to purchase or rent goods or services;
    • exploit the trust of such persons in parents, teachers or others; or
    • unreasonably show such persons in dangerous situations.

    You must use the functionality provided on our Site to declare whether, as far as you know or can reasonably be expected to know, any video contains advertising.

Rights You Are Giving Us to Use Material You Upload

When you upload or post content to our Site, you grant us a worldwide, non-exclusive, royalty-free, transferable license to use, reproduce, distribute, prepare derivative works of, display, and perform that user-generated content in connection with the services provided by the Site and across different media, including to promote the Site or services.

Prohibited Uses

You may not use our Site:

  • in any way that breaches any applicable local, national, or international law or regulation.
  • in any way that is unlawful or fraudulent or has any unlawful or fraudulent purpose or effect.
  • for the purpose of harming or attempting to harm minors in any way.
  • to bully, insult, intimidate, or humiliate any person.
  • to send, knowingly receive, upload, download, use or re-use any material which does not comply with our Content Standards.
  • to transmit, or procure the sending of, any unsolicited or unauthorized advertising or promotional material or any other form of similar solicitation (spam).
  • to knowingly transmit any data, send or upload any material that contains viruses, Trojan horses, worms, time-bombs, keystroke loggers, spyware, adware or any other harmful programs or similar computer code designed to adversely affect the operation of any computer software or hardware.
  • in any way that involves child sexual exploitation or abuse.
  • to upload terrorist content.

You also agree:

  • Not to reproduce, duplicate, copy or re-sell any part of our Site in contravention of the provisions of these Terms.
  • Not to access without authority, interfere with, damage or disrupt:
    • any part of our Site;
    • any equipment or network on which our Site is stored;
    • any software used in the provision of our Site; or
    • any equipment or network or software owned or used by any third party.

We are not responsible for viruses and you must not introduce them.

We do not guarantee that our Site will be secure or free from bugs or viruses.

You are responsible for configuring your information technology, computer programs, and platform to access our Site. You should use your own virus protection software.

You must not misuse our Site by knowingly introducing viruses, trojans, worms, logic bombs, or other material that is malicious or technologically harmful. You must not attempt to gain unauthorized access to our Site, the server on which our Site is stored, or any server, computer, or database connected to our Site. You must not attack our Site via a denial-of-service attack or a distributed denial-of-service attack. By breaching this provision, you would commit a criminal offense under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities, and we will cooperate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our Site will cease immediately.

Rules about Linking to Our Site

You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it.

You must not establish a link in such a way as to suggest any form of association, approval, or endorsement on our part where none exists.

You must not establish a link to our Site on any website that is not owned by you.

Our Site must not be framed on any other site, nor may you create a link to any part of our Site other than the home page.

We reserve the right to withdraw linking permission without notice.

The website in which you are linking must comply in all respects with the details described in the Content Standards.

If you wish to link to or make any use of content on our Site other than that set out above, please contact hello@deliciouslyella.com.

Which country's laws apply to any disputes?

If you are a consumer, please note that these Terms, their subject matter, and their formation are governed by English law. You and we both agree that the courts of England and Wales will have exclusive jurisdiction except that if you are a resident of Northern Ireland, you may also bring proceedings in Northern Ireland, and if you are a resident of Scotland, you may also bring proceedings in Scotland.

If you are a business, these Terms, their subject matter, and their formation (and any non-contractual disputes or claims) are governed by English law. We both agree to the exclusive jurisdiction of the courts of England and Wales.

Our trade marks are registered

Deliciously Ella is a UK registered trade mark of Deliciously Ella Limited. You are not permitted to use them without our approval unless they are part of material you are using as permitted under How you may use material on our site.as permitted under How you may use material on our site.